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Modern Hair Care

Vanta is a modern solution to organic hair care that is also effective. They are committed to producing products that are rooted in nature but also backed by science. When they asked me to help with their brand identity they wanted to convey concepts such as transparency, simplicity, and trust. Their main concern, however, was how to distinguish between their different categories of products while still maintaining an overall brand look. The result was a brand guideline book that solved for their logo, typography, brand elements, and an entire packaging system that could adapt when new products are introduced.

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